Privacy Policy

Under HIPAA, you have the right to:

• •Access and obtain a copy of your health records
• •Request corrections to your health information
• •Receive an accounting of disclosures of your health information
• •Request restrictions on uses and disclosures of your health information
• •Request confidential communications of health information
• •File a complaint if you believe your privacy rights have been violated

We implement industry-standard security measures to protect your information:

• •HTTPS encryption for data transmission
• •Secure, encrypted storage of electronic health records
• •Regular security audits and risk assessments
• •Employee training on HIPAA compliance and privacy practices
• •Physical safeguards to protect paper records and computer systems
• •Business associate agreements with all third-party service providers

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These technologies help us understand how visitors use our website and improve our services. We use:

• •Essential cookies for website functionality
• •Google Analytics and Google Ads measurement use cookies and advertising click identifiers to measure visits and advertising results. This measurement is enabled by default on eligible public pages based on consent obtained directly by our practice. A saved Decline choice, Global Privacy Control or Do Not Track signal disables it. Google ad personalization is disabled, and form answers and contact details are not included in our Google events.
• •With your optional cookie consent: OpenAI, Vibe, RetargetIQ and GrowDental advertising tools on eligible public pages. These providers may use cookies, device or network information, advertising identifiers, and browsing activity. RetargetIQ may recognize visitors using matched identifiers. These tools are excluded from patient intake pages; Google events do not include form answers or contact details.

Use Cookie Preferences in the footer to accept or decline optional tracking. Declining leaves essential website features available. You can also manage stored cookies through your browser settings. We respect Global Privacy Control and Do Not Track signals for optional measurement.

By providing your phone number and opting in to receive SMS text messages from Trinity Dental Arts, you consent to the following:

• •Message Frequency: Msg frequency varies. Msg&data rates may apply.
• •Opt-Out Instructions: Reply HELP for support. Reply STOP to opt out.
• •Privacy: See our privacy policy for more information on how we handle your data.

You can opt out of receiving SMS messages at any time by replying STOP to any message. Standard message and data rates may apply depending on your carrier. Trinity Dental Arts will not share your phone number with third parties for marketing purposes without your explicit consent.

Our services are not directed to children under 13 years of age without parental consent. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you are a parent or guardian and believe we have collected information from your child without consent, please contact us immediately.

We retain your personal and health information only as long as necessary to fulfill the purposes described in this policy and to comply with applicable legal obligations:

• •Patient Health Records (PHI): Retention depends on applicable law, the type of record, and our approved clinical records schedule. Contact our Privacy Officer for the schedule that applies to your records.
• •Website Inquiry & Lead Data: Used for follow-up and care coordination; contact our Privacy Officer to request access or deletion where permitted.
• •Website Analytics Data: Optional first-party measurements exclude patient form answers. Session identifiers are pseudonymous and are not a guarantee of anonymity.
• •Financial Records: Billing records follow applicable financial and clinical retention requirements. Enter payment details only in the designated payment service.

You may request deletion of non-clinical data by contacting our Privacy Officer. Some records must be retained for care, legal obligations, backups, or an active legal hold; deletion is subject to those requirements.

In the event of a breach of unsecured protected health information, Trinity Dental Arts will comply fully with the HIPAA Breach Notification Rule (45 CFR §§ 164.400–414):

• •Individual Notification: Affected individuals will be notified in writing (by first-class mail or email if previously authorized) without unreasonable delay and no later than 60 calendar days after discovery of the breach.
• •HHS Notification: We will notify the U.S. Department of Health and Human Services Office for Civil Rights (OCR) of all breaches. Breaches affecting 500 or more individuals will be reported immediately; smaller breaches will be logged and reported annually.
• •Media Notification: If a breach affects 500 or more residents of Florida, we will provide notice to prominent media outlets in the state within 60 days.
• •Breach Notice Content: Notices will include a description of what happened, the types of information involved, steps individuals should take to protect themselves, what we are doing to investigate and mitigate harm, and contact information for questions.

To report a suspected breach or privacy concern, contact our Privacy Officer immediately at privacy@trinitydentalarts.com or call (727) 228-6846.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.